- Software-as-a-Service (SaaS)
- New York, USA
- 200+ employees
- Build a reliable database of verified decision-makers across five global markets
SEO & Google Ads Management for a Niche B2B SaaS Brand
By Lead Gen Assistant
Through strategic SEO and highly targeted Google Ads, Lead Gen Assistant helped a B2B SaaS company dominate page 1 rankings, reduce ad spend waste, and generate a 3.6x return on ad investment within 90 days.
Client Overview
- Industry: B2B SaaS – Workforce Management
- Location: Denver, CO
- Size: 40+ employees
Goal: Increase inbound demo requests and reduce cost-per-click (CPC)
The Challenge
The client’s organic presence was nearly invisible, and their Google Ads campaigns were bleeding budget:
- No page 1 visibility for product or feature keywords
- 3.7% average CTR on paid ads
- High CPC with low-quality clicks
- Weak landing page experience hurting Quality Score
They needed a holistic solution that boosted both visibility and conversion efficiency.
Our Approach: Visibility Meets Conversion
Step 1: SEO Overhaul
- Conducted full SEO audit (on-page, technical, content gaps)
- Optimized core product & feature pages for intent-driven keywords
- Created 10+ high-authority blog posts targeting long-tail queries
- Built internal links & cleaned crawl issues
Step 2: Google Ads Rebuild
- Shut down underperforming broad-match ad groups
- Launched tightly themed campaigns with SKAG (Single Keyword Ad Groups)
- Used competitor & negative keywords for laser focus
- Designed mobile-optimized, high-converting landing pages (A/B tested)
Step 3: Tracking & Reporting
- Connected Google Analytics, Tag Manager, and Search Console
- Built a real-time Looker Studio dashboard
Weekly performance review + adjustments
| Metric | Before Lead Gen Assistant | After Lead Gen Assistant |
|---|---|---|
| Organic Page 1 Keywords | 9 | 88 |
| Avg. Google Ads CTR | 3.7% | 8.4% |
| Cost Per Click (CPC) | $5.20 | $2.30 |
| Landing Page Conversion Rate | 6.3% | 21.1% |
| Return on Ad Spend (ROAS) | 1.6x | 3.6x |
Key Wins
- 3.6x Return on Ad Spend (Google Ads)
- CPC dropped by 56%
- SEO traffic increased by 280% in 3 months
- Ranked #1 for 4 competitive commercial keywords
Demo requests up 233% quarter-over-quarter
Client Feedback
“Lead Gen Assistant rebuilt our entire digital presence from the ground up. We went from invisible to dominant — and from costly clicks to consistent conversions.”
— Head of Marketing, SaaS Client
Final Takeaway
When SEO and paid search are aligned, the impact compounds. With strategy-first execution, Lead Gen Assistant turned this SaaS brand into a search engine magnet — both organically and through ads.