- Fashion eCommerce
- Los Angeles, CA
- 80+ employees
- Poor engagement rates, high unsubscribe rate, and inconsistent branding in email campaigns
Email Marketing for a Mid-Sized eCommerce Brand
By Lead Gen Assistant
A growing eCommerce brand turned their stale email list into a revenue engine, achieving a 48% open rate and 19% conversion from a single campaign sequence, all powered by Lead Gen Assistant’s strategy-driven email marketing.
Client Overview
- Industry: Fashion eCommerce
- Location: Los Angeles, CA
- Size: 80+ employees
The Challenge
Despite thousands of subscribers, the client’s email marketing was underperforming:
- Open rates consistently below 12%
- Click-through rates under 3%
- Lack of segmentation or automation
- Design inconsistency and poor mobile readability
They needed a full-funnel, performance-driven email strategy that aligned with their brand and drove conversions.
The Lead Gen Assistant Approach
We created a full-stack email marketing solution built for engagement and sales.
Step 1: Audit & List Cleanup
- Removed inactive and bounced contacts
- Segmented lists by buyer stage, product interest, and engagement level
Step 2: Email Flow Design
- Created 6 automated flows including:
- Welcome Series
- Abandoned Cart
- Post-Purchase
- Winback Campaigns
- Each tailored with brand tone and behavior triggers
Step 3: Template & Copywriting
- Designed high-converting mobile-first templates
- A/B tested subject lines and CTAs
- Crafted copy that matched product voice and customer psychology
Step 4: Reporting & Optimization
- Weekly metrics dashboard
- Subject line and send-time testing
Real-time adjustments to boost performance
The Results That Mattered
| Metric | Before Lead Gen Assistant | After Lead Gen Assistant |
|---|---|---|
| Open Rate | 11.8% | 48.3% |
| Click-through Rate (CTR) | 2.7% | 13.6% |
| Unsubscribe Rate | 1.9% | 0.4% |
| Revenue from Email | ~$2.1k/month | $11.4k/month |
| Campaign Conversion Rate | 4–5% | 18.9% |
Outcomes
- Email revenue increased by 440% in 90 days
- 18.9% conversion rate on the latest 3-product promo
- Welcome flow drove 27% first-purchase conversions
- Brand consistency and design improved across campaigns
Client Feedback
“Lead Gen Assistant didn’t just improve our emails — they made it a revenue channel. Our open rates tripled. Our brand finally feels right in the inbox.”
— Co-Founder, eCommerce Brand
Final Takeaway
With the right segmentation, content, and flows, email marketing becomes your most powerful owned channel. Lead Gen Assistant helped this eCommerce client convert inboxes into income — and grow on autopilot.