- Direct-to-Consumer (D2C) — Skincare & Beauty
- Austin, Texas
- 25 employees
- Scale paid media profitably, Build a community of loyal customers, Improve social and email-driven conversions
Full-Funnel Digital Marketing for a Fast-Growing D2C Skincare Brand
By Lead Gen Assistant
A rapidly growing skincare startup partnered with Lead Gen Assistant to create a performance-driven digital marketing strategy. The result? A 6.5x blended ROAS, 121% increase in returning customers, and a brand that went from “just another product” to a customer-loved label in under 90 days.
Client Overview
- Industry: Direct-to-Consumer (D2C) — Skincare & Beauty
- Location: Austin, Texas
- Size: 25 employees
- Primary Goals:
- Scale paid media profitably
- Build a community of loyal customers
- Improve social and email-driven conversions
The Challenge
This D2C brand had big ambitions but little structure. Their digital presence was fragmented and reactive:
- Meta and Google Ads campaigns lacked optimization
- No retargeting or post-purchase flows
- Poor landing page performance (bounce rate > 70%)
- Zero lifecycle email automation
- Brand voice was inconsistent across platforms
They needed a full-stack digital marketing team that could transform clicks into customers, and customers into advocates.
Our Approach: Channel-Specific Execution + Brand-Centric Messaging
Step 1: Strategy & Audience Mapping
We mapped the customer journey across paid, owned, and earned channels. Created segments for cold, warm, and loyal audiences.
Step 2: Paid Ads Revamp (Meta + Google)
- Created conversion-focused Meta (FB/IG) ads with 15 creatives/month
- Split tested audiences, creatives, placements
- Rebuilt Google campaigns around product categories and intent keywords
- Implemented remarketing flows for abandoned carts and video viewers
Step 3: Website & Landing Page Optimization
- Reduced bounce rate by simplifying UX and speeding up load times
- Created A/B-tested landing pages for different ad funnels
Step 4: Email Marketing Setup (Klaviyo)
- Built full lifecycle flows: Welcome, Abandon Cart, Winback, Post-Purchase
- Segmented lists by engagement and buying behavior
- Delivered 2x monthly newsletters with brand storytelling
Step 5: Weekly Reporting + Creative Optimization
- Built a Looker Studio dashboard for transparent reporting
Adjusted media buying & content based on weekly KPIs (CTR, ROAS, LTV)
| KPI | Before | After (90 Days) |
|---|---|---|
| Blended Return on Ad Spend (ROAS) | 2.1x | 6.5x |
| Landing Page Bounce Rate | 71% | 38% |
| Returning Customers (Monthly) | 312 | 690 |
| Email Revenue (per month) | $4.3K | $13.9K |
| Abandoned Cart Recovery Rate | 11% | 34% |
Highlights
- 6.5x blended ROAS across all ad channels
- Email automation drove 29% of total revenue
- 3x higher engagement on Instagram ads after creative refresh
- 121% increase in repeat purchase rate
- Bounce rate cut nearly in half with landing page upgrades
Client Testimonial
“We weren’t just looking for leads — we were looking for a growth partner. Lead Gen Assistant delivered creative, strategy, and structure. Every week got better than the last.”
— CMO, Skincare Brand
Final Takeaway
This case proves that digital marketing isn’t about doing more — it’s about doing what works. With unified messaging, data-driven targeting, and optimized creatives, Lead Gen Assistant helped this brand build awareness and profitability — one click, one conversion at a time.
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Get 500 high-quality leads tailored to your specific target audience. Each lead comes with complete and accurate information, including the person’s full name, verified email address, job title, direct phone number (if available), company name, and other relevant data points. Whether you’re targeting by industry, location, role, or company size, the leads will be carefully researched and matched to your criteria, ensuring that your outreach is not only efficient but also effective.